The takeaway: Senate races in battleground states often make the pitch that “control of the Senate hangs in the balance.” Rarely is that as true as it is in Georgia, and Mr. The ad centers on the word “change” as an ominous idea, accusing Democrats of seeking to defund the police and give voting rights to undocumented immigrants, though those are not policies supported by Mr. Within days, the clip was on the air in Georgia, aimed against Mr. Biden had won the presidential election: “Now we take Georgia, and then we change America!”

Senator Chuck Schumer, the Democratic minority leader, made a pronouncement amid the swells of supporters celebrating the projections that Mr. The message: It was a moment that political operatives quickly saw as likely to make it into a campaign ad. The spontaneous celebrations on the streets of New York City after President-elect Joe Biden’s victory are now part of an attack ad from Mr. Perdue as an obstructionist, claiming “he’ll do everything in his power to make sure Joe Biden fails, just like he tried to do with President Obama.” Ossoff, in a new ad released on Tuesday, pledged to “work with Joe Biden to empower the medical experts” in the fight against the coronavirus and cast Mr. Ossoff’s ads are largely positive, two Democratic outside groups - Senate Majority PAC and the Democratic Senatorial Campaign Committee - are running only negative ads.Īs of Tuesday, there were 14 different campaign ads already on the air in Georgia, running the gamut from attacks on the candidates’ records to attempts to tie their political fortunes to the presidential race. Both the Perdue campaign and the Senate Leadership Fund are running a wholly negative ad campaign. There is not much positivity on the airwaves in the race for Mr. Loeffler and American Crossroads have run exclusively negative ads during the runoff campaign, according to Advertising Analytics. Warnock “eats pizza with a fork” and “hates puppies.” Warnock previewed as much when he released a satirical attack ad against himself, with a narrator intimating that Mr. Needless to say, the campaign is about to get messy in Georgia. And American Crossroads, the super PAC founded by the Republican strategist Karl Rove and run by a former McConnell aide, has poured $4.7 million into the effort to support Ms. The Senate Leadership Fund, a super PAC with ties to Senator Mitch McConnell, has spent roughly $2.5 million in each of the races. Loeffler, has roughly $20 million dedicated to ads.Īdding to the Republican advantage is a bevy of Republican super PACs and outside groups that have already invested millions in Georgia. Raphael Warnock, who is running against Ms. Perdue, has about $12 million booked in advertising, while the Rev.

The Democratic challengers are, for the moment, being significantly outspent on air. Loeffler, who is independently wealthy, had given roughly $20 million of her own money to her campaign before her top-two finish this month in the crowded special election for her seat. His campaign had about $8.2 million in cash on hand at the end of September, according to federal campaign finance records, and he had raised only $5.6 million in the preceding three months. Perdue, who fell just short of the 50 percent of the vote he needed on Election Day to avoid a runoff. The ad spending indicates a late infusion of cash for Mr.

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